BrLab Audience Design

Held as part of BrLab since 2017, the BrLab Audience Design is a workshop focused on the strategic planning of selected projects, through various exercises and dynamics for mapping initial audiences (during development) and final audiences (during distribution), which help participants think, from the development stage, about ways to expand the reach of the films.

Through collaborative sessions and group work, participants will be able to develop strategies based on the narrative and artistic elements of their films, shaping the communication, distribution, and engagement pathways for different audiences at various stages of the filmmaking process.

Projects are selected through open submissions for all of Latin America and the Iberian Peninsula.

Throughout the workshop, each project will receive guidance from mentors and companies with vast experience in the national and international markets.