Held since 2019, Reach – Questions of Audience is a category of BrLab that focuses on the impact of innovative technologies and experiences on the circulation, distribution, and audience design and strategizing for audiovisual projects through bringing together important players from the domestic and international markets to clarify crucial ongoing trends and discussions within the audiovisual sector.

In our current times of Artificial Intelligence, streaming funding platforms, Big Data, and other innovative technologies, we can constantly perceive the importance of connecting these concepts to a larger audience of professionals and discussing with them how crucial audience engagement is throughout a film’s life, from its development and fundraising stages to its eventual distribution.

The program is completely free of charge and open to the public, and the recordings of the panels with LIBRAS interpretation are made available online through BrLab’s YouTube channel.