Audience Design Lecture with Marina Tarabay (distribution consultant) and Rafael Sampaio (director of BrLab, curator and film producer)

Training with Nara Aragão, Fernanda de Capua and Rafael Sampaio

Event with market players

Lecture with Zico Goes

Lecture with Mariana Brasil

Event with market players

Event with market players

Event with market players

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Event with market players

Much is said about the importance of constructing non-hegemonic narratives and circulating stories that represent different perspectives so that multiple imaginaries can be constituted and, also, so that different audiences can be reached in an increasingly niche and segmented market. How to stimulate narratives that represent different visions or historical reviews, how to link narratives with modes of production and what could be behind this industry demand?

Speakers

Ailton Krenak

Palestrante

Ailton Krenak

Palestrante

Indigenous activist of the Krenak ethnic group, Professor Doctor Honoris Causa of the Federal University of Juiz de Fora, scriptwriter and presenter of TV series, journalist and writer, with books and articles published in several languages. Guest researcher of the Calas Chair-IEAT-UFMG, questioning urban logic and human speciesism, with the research A Vida é Selvagem.

Everlane Moraes

Direção | Palestrante

Everlane Moraes

Direção | Palestrante

Director and producer of Pattaki Produções Audiovisuais, she graduated in Cinema with a specialization in Documentary Directing from EICTV, Cuba. She is a member of APAN – Association of Black Audiovisual Professionals. Her films have been featured in festivals such as Sundance, Rotterdam and BFI. She recently won the William Greaves Fund.

Laís Bodanzky

Palestrante

Laís Bodanzky

Palestrante

Director, screenwriter and producer. She is the author of the films Bicho de Sete Cabeças, Chega de Saudade, As Melhores Coisas do Mundo, Como Nossos Pais and A Viagem de Pedro. For 15 years she coordinated the Tela Brasil projects and, for two years, was the CEO of Spcine. She is a member of the American Academy of Oscars.

Sébastien Onomo

Palestrante

Sébastien Onomo

Palestrante

French producer, graduated from the Institut National de l’Audiovisuel (INA). He founded Special Touch Studios with Olivier Laouchez. He produced Le Gang des Antillais by Jean-Claude Barny and Funan, which won an award at the Annecy Festival in 2018. In parallel, he teaches at university programs (Paris 3, Paris 7) and major schools such as INA, FEMIS and Les Gobelins.

Most funds and spaces that enable entry into the audiovisual market are based on the evaluation of other documents that are not the script. Therefore, scriptwriters and audiovisual creators must exercise and improve the writing of texts and the ways in which films are evaluated and presented. One of these documents, perhaps the most important of all, is the Argument. What is an Argument, how is it written and what is it for? does it work? What are the most common mistakes in writing and presenting arguments?

Speakers

Xenia Rivery

Comissão de Seleção | Palestrante

Xenia Rivery

Comissão de Seleção | Palestrante

Screenwriter, consultant and teacher. She was coordinator and head of the Screenwriting Department at EITCV – Escuela Internacional de Cine y Televisión in San Antonio de Los Baños, Cuba. She coordinated the International Screenwriting Workshop (Havana Film Festival). She develops and teaches workshops in Brazil, Colombia, Puerto Rico, Panama, Cuba and the Dominican Republic. She works as a speaker and judge at Latin American and European events and festivals, and is a founding member of the creative collective Viceversa.

Scriptwriter Iana Cossoy Paro does a public interview with screenwriter, consultant and professor Eliseo Altunaga. The two will talk about the role of screenwriter, work techniques, teaching and script doctoring from the experience of both as authors and teachers at the International School of Cinema and Television of San Antonio de los Baños (Cuba) and in several other institutions.

Speakers

Iana Cossoy Paro

Tutor | Speaker

Iana Cossoy Paro

Tutor | Speaker

Screenwriter, professor, and consultant. Director of the Master’s program and residency in Screenwriting at EICTV. She co-wrote the screenplay for Eneida (2022) with Heloisa Passos and Tina Hardy, Três Verões (2019) with Sandra Kogut, Eu Te Levo (2017) with Marcelo Muller, among others. She holds a Master’s degree in Audiovisual Media and Processes from ECA-USP and is a consultant and lecturer in various laboratories and schools throughout Latin America.

Eliseo Altunaga

Palestrante

Eliseo Altunaga

Palestrante

With a degree in Hispanic Literature and Literature, he is the Dean of the Screenwriting Chair at EICTV. His work includes La Invención de las Especies, directed by Tania Hermida (Ecuador), winner of the Sloan Science on Screen Award in 2024; The Count, directed by Pablo Larraín (Chile), winner of the Golden Lion in the category of Best Screenplay in 2023; and Una Mujer Fantástica, directed by Sebastián Lelio (Chile), awarded the Silver Bear for Best Screenplay in 2017 and the Oscar for Best Foreign Language Film in 2018.

When any professional screenwriter wants to sell their work on the market, a question fills their head as to whether it’s going to the right player. What does that producer/channel/platform really want? My project or my talent? Is it worth giving up the rights to my series? Is it worth having one? agent to represent me? Am I approaching development heads in the best way? In a sea of talents, how do companies select and retain the most suitable people for the profile of each project in the house? How to find new authors from a vast pool of talent ensuring diversity of voices and representing the plurality of Brazilian culture? At this table, professionals from different market segments exchange experiences to shed light on a topic that turns the head of any screenwriter who launches into the market, from beginners to the most experienced.

Speakers

Mariana Brasil

Palestrante

Mariana Brasil

Palestrante

I built my career in production for major production companies in the sector, such as: O2 Filmes, TV Cultura, among others. Over the past ten years, I have taught in laboratories, given free courses and provided consultancy services to independent producers throughout Brazil, especially in cities outside the Rio-SP axis. I have worked with Brlab, Icuman Lab, Porto Mídia, Barco, Frapa, Ancine, Sebrae, etc. At the same time, I participated in the selection of projects in federal public notices or in business rounds at the largest film festivals in the country, selecting projects for several national and international players. Over the years, I have acted as a point of intersection in negotiations between players, producers and authors-screenwriters. This expertise has enabled me to master tools for negotiating rights and contracts and has brought me closer relationships with the most diverse players in the market. In 2019, I went to England to study the agency market in the United States and Europe. I immersed myself in this universe, studied the associations of these professionals around the world and in 2020, upon returning to Brazil, I worked as an executive at ABRA – Brazilian Association of Screenwriters. That’s how Mari Brasil Agenciamento was born in 2021. An agency created by an executive producer with almost 30 years of experience in audiovisual production. The aim is to represent screenwriters and their projects, connect them to the business models of executives from the main companies in the entertainment industry and provide better business, bringing more security and peace of mind to both screenwriters and market players.

Mariana Paiva

Palestrante

Mariana Paiva

Palestrante

Director of Committees and WGs at ABRA (2020-2022). Screenwriter, creative executive producer and creator of multiplatform content. Master in Media and Culture from the Federal University of Goiás (2012). Screenwriter for the educational series Reprograme (Youtube), the documentary series Histórias Conectadas (Youtube), and the reality show Sobe Junto (Youtube). Creative Executive Producer of the Afrofuturistic animation series Fábulas da Conexão (Youtube).

Rachel do Valle

Palestrante

Rachel do Valle

Palestrante

Program Director of the Paradiso Project, she is a journalist with a postgraduate degree in Audiovisual Production and Management from the University of Coruña/Spain, and was also a student at the Center for Studies on International Negotiations at USP. She was part of the BRAVI team for ten years and managed the Brazilian Content program, a partnership with Apex-Brasil. Previously, she worked for three years in the distribution of feature films and series for the international market. She has been part of the Paradiso Project team since 2019.

Babi Libânio

Palestrante

Babi Libânio

Palestrante

Creative Manager at Estúdios Globo, Babi Libânio leads the creation of scriptwriting, research and content production teams for soap operas, series, reality shows, variety shows, talk shows and original documentaries for Estúdios Globo. As a creative executive, she also coordinates the strategic development planning for Globo Originals. In the independent market, she produced HBO’s first documentary series in Brazil, “Seleção Brasileira: Paixão de um Povo”, for LC Barreto, which won the bronze prize for sports program at the Telly Awards. As an executive producer at Cinegroup, she developed and produced series and reality shows for Discovery, History, Aljazeera, NHK, GNT, Warner, among others.

To create a good story, whether fictional or documentary, it is essential that the person or group of screenwriters have the best working conditions, which involves a series of items that are often not fully complied with by some of the players in the Audiovisual Industry. Piggybacking on the launch of the Abra, which proposes recommendations to the market to create this favorable environment for the craft of authors screenwriters, this table will bring together representatives of large Brazilian producers to debate the relationship between screenwriters, producers and other entities in this production chain to guarantee a healthy and fair between the parties, key to the quality of the final product.

Speakers

Mayra Lucas

Produção | Palestrante

Mayra Lucas

Produção | Palestrante

Creative Director and CEO of Glaz Entretenimento, Mayra Lucas has extensive expertise in content creation, financial structuring, production and distribution of live action and animation. Focused on creating content that brings fun, belonging and reflection to the Brazilian public, she is responsible for hits such as Caso Evandro, Cabras da Peste, Historietas Assombradas, Tô Ryca!, De Volta aos 15 and Nada Suspiitos among her more than 50 projects already completed. As CEO of Glaz, she takes care of governance, investors and institutional relations, aiming at the well-being of the people who work at Glaz, the safety of business partners and creative talents, based on transparency in all links of the Company, always focusing on the quality of the projects, and the ultimate goal of enchanting the audience, of all ages.

Débora Ivanov

Palestrante

Débora Ivanov

Palestrante

Debora is a lawyer, producer and partner at Gullane. She has over 25 years of experience in the market, focusing on corporate and institutional relations. She was a director at Ancine – National Cinema Agency between 2015 and 2019. She is the executive director of SIAESP – Audiovisual Industry Union of the State of São Paulo. Her work in the area of ​​Social Responsibility is a reference as the founder of the Querô Institute, dedicated to young people from peripheral regions and of +Mulheres Lideranças do Audiovisual Brasileiro.

Fabiane Leite

Palestrante

Fabiane Leite

Palestrante

She is a screenwriter for TV Globo’s Entertainment Hub in SP. She currently writes for the programs Mais Você, Encontro com Patrícia Poeta and É de Casa. She has a Master’s degree in Science from the School of Public Health at the University of São Paulo and a bachelor’s degree in Social Communication from the Cásper Líbero School of Social Communication in São Paulo. She was a reporter for Folha de S. Paulo and O Estado de S. Paulo for twelve years, specializing in health coverage. At TV Globo since 2010, she was also part of the team that created the program on health and behavior Bem Estar, in the journalism department, where she worked as a producer and editor. She has a degree in screenwriting from PUC in Rio de Janeiro and Centro Cultural Barco. She also attended the School of Government, affiliated with USP, and the specialization in Advocacy and Public Policies at Fundação Getúlio Vargas, in São Paulo. She is the director of Institutional Relations and Public Policies at Abra (Brazilian Association of Screenwriters), 2021-2022 term, and the director of Communications for the next board of Gedar, 2022-2025 (Management of Screenwriters’ Rights).

Felipe Braga

Palestrante

Felipe Braga

Palestrante

Felipe Braga is in the role of breeders of the series “Lov3” (Amazon), “Samantha!” (Netflix) and “Sintonia”
(Netflix), the biggest Brazilian streaming success — besides “Latitudes” (Warner) and “A Vida Fora dos
Campos”, both nominated for the International Emmy. Selected by Variety as one of two “New Emerging Talents in Latin America”, it is credited with films such as “Marighella” (2021), “Legalize Já” (2017) and “Cabeça a Prêmio” (2009). Felipe is a partner with Rita Moraes of LB Entertainment, a company dedicated to the development of intellectual property, leader of SXSW for four years, and also a member of ABRA and the International Academy of Television Arts & Sciences.

Gustavo Gontijo

Palestrante

Gustavo Gontijo

Palestrante

Executive Development Producer at O2 Filmes since January 2021, Gustavo Gontijo has a long career in the entertainment and development area. Before that, he worked at Globo (the largest content producer in Latin America) since 2000 when he was hired as an author/screenwriter. In 2014, with the creation of the Weekly Drama division dedicated to drama and comedy series, he was named its Content Manager. During his tenure, he helped conceive and develop hits such as the medical drama “Sob Pressão”, the adventure “Ilha de Ferro”, the drama about education “Segunda Chamada”, Brazil’s first big-budget supernatural drama “Supermax” (and its spin-off in Spanish), the comedy “Mister Brau”, the Emmy-nominated “All the Women in the World” and the best series of the year 2017, according to MIPDramas in Cannes, “Carcereiros”, in addition to twenty other programs, in a total of more than 30 seasons aired. Gustavo was also responsible for the international expansion of these programs, taking Globo series, for the first time, to the biggest international festivals of the format, such as Berlinale, TIFF, SXSW, Canneseries, Seriesfest and many others. Gustavo was also behind the conception and implementation of Casa dos Roteiristas, a physical space with 13 script rooms dedicated exclusively to the development, writing and production of series, with the greatest Brazilian screenwriters, such as Jorge Furtado, Bráulio Mantovani, George Moura, Cláudio Paiva, Marçal & Bonassi, Mauro Wilson, Lucas Paraizo, Antonio Prata and many others. From 2019 to 2020, he was content manager at Globo Filmes with a main focus on feature films.

The market is incessant in saying that it wants to “”hear new voices””, but what movements have actually been made to find talent outside the major centers, especially the Rio-São Paulo axis? Like other screenwriters states and cities in the interior can access production companies and exhibition platforms, whether presenting and embarking on personal projects or being hired as scriptwriters for projects created by other professionals? This table will bring together screenwriters who managed to break the bubble, migrants or who remained in their territories, to discuss the best ways to find new talent and how audiovisual entities can contribute to valuing screenwriters from various regions of Brazil.

Speakers

Vinicius Augusto Bozzo

Palestrante

Vinicius Augusto Bozzo

Palestrante

Screenwriter, editor and actor. He has worked with audiovisual since 2005 and has worked for several production companies and television stations in Ceará. He is the director of Sinfonia Filmes, where he wrote the script and edited the documentary “Aqui é Flamengo”, winner of the Gandhi Communication Award (2020). He was the screenwriter for the special “200 Years of Independence – Are There Still Issues?” (2022), produced for TV Globo. He works as the director of events and partnerships for ABRA (Brazilian Association of Screenwriters, board 2021-2022).

Juliana Colares

Palestrante

Juliana Colares

Palestrante

Juliana Colares is the creator of the series “Mangue Sujo”, selected for the 19th Ibero-American Audiovisual Projects Development Course, in Madrid, in 2021. She worked on the fiction series “DOM” (Amazon) and on the non-fiction series “Mulheres na Luta” (GNT / Canal Combate), “Imortais da Academia” (Canal Curta), “Latitude, Longitude” (Canal Curta), “Bela Cozinha” (GNT), among others. She wrote the script for the feature documentary “Por Onde Anda Makunaíma?”, winner of the Best Film award at the Brasília Festival, in 2020.

Lúcia Tupiassu

Palestrante

Lúcia Tupiassu

Palestrante

Lúcia Tupiassú is a screenwriter from Pará and has written over 15 titles. She is the author of the children’s series Fruti-Feras, which won an award at the Cabíria in 2021. She is also the co-author of the true crime series Meninas de Realengo (in production). With her first feature-length fiction film, she was selected for the Varilux Screenwriting Lab and the Cine Qua Non Lab (Mexico). She has a master’s degree in Communication from PUC-Rio, attended the TV Writing Intensive at Columbia University and studied Screenwriting and Documentary Production at EICTV, Cuba.

Carollini Assis

Palestrante

Carollini Assis

Palestrante

Screenwriter and executive producer. Specialist in Screenwriting and Creative Writing. Studied Film Directing at EICTV/Cuba. Director of SSA Adapta, the first festival in Latin America focused on Literary Adaptation. Director of the Let’s Do Things Together Movement, Live de Roteiristas and Banco de Autores Roteiristas, in partnership with ¡Candela! Produções. Over 20 years of experience in TV and in various works. Director of Bocapiu Conteúdo Criativo.

The film “”Cabeça de Nêgo””, feature film debut by filmmaker Déo Cardoso, was named best film of 2021 by Abraccine (Brazilian Association of Film Critics) and APCA (São Paulo Association of Art Critics) and awarded at the main festivals and events in the country. The film also carried out impact distribution actions and audience design and was awarded by the Göteborg Film Fund, in the Innovative Distribution category. The table will bring together the director, the producer, the international fund and the team responsible for the distribution and design of audience to present the results. 

Speakers

Déo Cardoso

Direção | Roteiro

Déo Cardoso

Direção | Roteiro

Born in the USA, with Brazilian citizenship, screenwriter and director Emerson Déo Cardoso is based in Fortaleza-CE and graduated in dramaturgy from the Instituto Dragão do Mar in the same city. In the United States, Déo completed his master’s degree at the Ohio University School of Cinema, where he won the Billman Fine Arts Award for the screenplay for the short film Port of Rafts (2005). After writing and directing 6 short fiction films and documentaries, Déo Cardoso made his feature-length debut in 2021 with the racial drama “Cabeça de Nêgo”, elected the best film of 2021 by Abraccine (Brazilian Association of Film Critics), by APCA (São Paulo Association of Art Critics), in addition to the critics’ award for best screenplay of 2021 by ABRA–Brazilian Association of Screenwriters. The film also earned the director a nomination for best debut director at the 2022 Grande Prêmio do Cinema Brasileiro. The film was licensed by the Globoplay platform, where it is available. As a screenwriter, Déo Cardoso collaborated on the series “Rota 66” (Boutique/Globoplay) and as a director, he was part of the directing team for the series “Encantado’s” (Globoplay). Currently, Déo Cardoso is developing his second feature film Os Olhos do Mar.

Talita Arruda

Comissão de Seleção | Palestrante

Talita Arruda

Comissão de Seleção | Palestrante

Distributor, researcher and curator. She is currently studying for her master’s degree at UFRB and studies the distribution of contemporary black cinema. She works for Fistaile, a company that promotes the encounter between audiences and audiovisual projects. She collaborates with spaces such as Lab Negras Narrativas, Sessão Vitrine Petrobras, Locarno Industry Academy, BrLab, El Público del Futuro and EFM Toolbox (Berlinale). She is a member of APAN, Andai and ABPA.

Patrícia Baia

Palestrante

Patrícia Baia

Palestrante

Filmmaker, director and producer. She was the executive producer of the feature film “Rânia” (2009), by Roberta Marques, winner of the New Directions Award at the 2011 Rio Film Festival. She won awards at the Grande Prêmio do Cinema Brasileiro with “Cine Holliúdy 1” and “O Shaolin do Sertão”, by Halder Gomes. She is currently working on the development of “Os Olhos do Mar”, by Déo Cardoso.

Marina Tarabay

Tutor | Comissão de Seleção | Palestrante

Marina Tarabay

Tutor | Comissão de Seleção | Palestrante

She is a distributor, communicator, and researcher. She graduated in Social Communication from ESPM and holds a postgraduate degree in Journalism from Cásper Líbero. She has a master’s degree from Facom/UFBA with research on audiovisual reception, studying the audience of streaming platforms. She has worked for companies such as Vitrine Filmes and Elo Studios. She founded Fistaile, a distribution and audience design company. She has worked on projects funded by RioFilme, Spcine, MinC, and Göteborg Film Fund grants. She has attended training and market spaces such as Torino Film Lab NEXT Audience Design, Berlinale Talents Rio Audience Design, Locarno Industry Academy, Seminario Públicos y Audiencias del Futuro (Ficunam), Open Doors Locarno, and EFM Toolbox Programmes (Berlinale). She was part of the BrLab team, as a member of the selection committee and audience design consultant. She is associated with ANDAI (National Association of Independent Audiovisual Distributors).