The BrLab Santa Catarina was an audiovisual project creation and development lab specially designed for the audiovisual market and professionals in the state of Santa Catarina.
Its activities were divided into two stages, which aimed to promote the training of local content creators and audiovisual producers, in addition to contact-building and networking among professionals and players from different segments of the audiovisual industry.
The lab took place in person in Florianópolis (SC) in both stages and offered remote consultations in the period between them.
The first stage took place from July 1st to 8th, 2022, with over 50 participants divided between “audiovisual content creators” and “audiovisual producers”.
Those selected in the “audiovisual content creators” category participated in one of five possible workshops, according to their projects. These workshops were: 1) fiction features; 2) documentary features; 3) series; 4) animated features or series; and 5) features or series for children and young audiences.
Those selected in the “audiovisual producers” category necessarily participated in the audiovisual planning and production workshop, regardless of their project’s category.
These six workshops took place simultaneously throughout the first stage, which also offered open classes to all participants and individual consultations between projects and project mentors. Only representatives of projects that participated in the first stage were able to apply for the second stage. Those interested sent new applications and went through a second selection process, which chose 24 projects to receive remote consultations throughout the month of August 2022.
These consultations were mandatory, as they formed part of the preparations for the second in-person stage of BrLab Santa Catarina, which took place from September 24th to 28th of 2022.
This second stage consisted of business rounds in which the projects could be presented to market players, which was chosen by BrLab in partnership with FAM – Florianópolis Audiovisual Mercosul, an organization that hosted part of the program.
The BrLab Santa Catarina was selected for the 2019 Catarinense Cinema Award and was a production of Klaxon Cultura Audiovisual, the Fundação Catarinense de Cultura and the Government of the State of Santa Catarina, with sponsorship from BRDE – Regional Development Bank of the Far South, FSA – Audiovisual Sector Fund, and ANCINE – Brazilian Film Agency. It also featured the participation of API – Brazilian Association of Independent Audiovisual Production Companies, Santacine – Union of the Audiovisual Industry of Santa Catarina and Associação Cultural Panvision.