BrLab held its seventh edition in October of 2017, in co-realization with Spcine, the São Paulo Municipal Secretary of Culture, and SESC-SP.
In this edition, BrPlot, a new arm of BrLab’s open panel program dedicated exclusively to audiovisual writing and narrative, and the Audience Design workshop, in partnership with TorinoFilmLab, were inaugurated. In the Audience Design workshop, the representatives of three Brazilian film projects in advanced development were able to reflect on and build strategies for the identification and engagement of their future films’ audiences.
The 7th edition of BrLab was sponsored by Oi Futuro via ProAC ICMS, with institutional support from ANCINE – Brazilian Film Agency, São Paulo International Film Festival, and the Instituto Cervantes. It was produced by Klaxon Cultura Audiovisual and directed by producer and curator Rafael Sampaio, the event’s creator.
It also included partnerships with various collaborators, such as Cinema do Brasil, the French Consulate General, the Institut Français, the Ministry of Foreign Affairs of Chile, FiGa Films, Vitrine Filmes, Cinéma en Développement, Tribeca Film Institute, RECAM, Revista de Cinema, LatAm Cinema, FAAP, ABRA – Brazilian Association of Screenwriters, TorinoFilmLab, the Consulate General of Israel, Canal Brasil, the Cinemateca Brasileira, and Espaço Itaú de Cinema.
12 projects were selected, representing Bolivia, Brazil, Chile, Colombia, and Portugal.
Over a period of seven days, representatives of the selected projects had access to consultations on their scripts and productions with internationally renowned film specialists.
Attendees included Argentine producer Agustina Llambi Campbell, consultant and screenwriter Eliseo Altunaga, Argentine producer Fernanda del Nido, Chilean producer Giancarlo Nasi, Brazilian screenwriter and consultant Iana Cossoy Paro, Brazilian filmmaker Juliana Rojas, Venezuelan filmmaker Mariana Rondón, French-Argentine consultant and screenwriter Miguel Machalski, and Mexican consultant and producer Paula Astorga.
There were also talks given by Anna Muylaert, Gerardo Michelin, and Juliette Lepoutre, among others.