He is a commercially focused digital strategist with over ten years’ experience promoting change at fast-paced e-commerce, technology and entertainment brands such as Curzon, EMI and Eventim. He has experience on both client and agency side and specialises in data-driven audience development. He led the digital team at Curzon from 2017 to 2019 before moving on to a consulting role. Lee splits his time in the film industry with his passion for sustainably focused online retail, running subscription service Zed Bees, which he founded with his wife in 2019.