Juliana Brito earned a degree in Film from FAAP and studied Advertising and Marketing at AIPE in Australia. She started working with programming at the distributor Pandora Filmes, where she soon took on the management of the team while working as a programmer at the Belas Artes movie theaters in São Paulo. After five years, she became the executive director of the Belas Artes Group, which includes the distributor Pandora Filmes, the movie theater Petra Belas Artes and the streaming platform Petra Belas Artes À LA CARTE.