With over 30 years of experience in the audiovisual market, he works in the areas of promotion, distribution and sales. He worked in the international sales department at ICAIC, founded Latinofusion in 2011 and created Habanero Film Sales. He was responsible for the release of feature films such as Juan Carlos Tabío and Tomás Gutiérrez Alea's Fresa y chocolate (1993), Karim Aïnouz's Madame Satã (2002), Luiz Fernando Carvalho's Lavoura Arcaica (2001), Carlos Lechuga's Santa y Andres (2016), Rubén Mendoza's Señorita María (20 17), y Juan Cáceres' Perro Bomba (2019).