Held since 2019, Reach – Audience Matters is a section of BrLab that addresses the issue of audience and audience formation. The entire program is open to the general public and focuses on reflection on the audience of audiovisual projects in development, always bringing together important players from the national and international market to clarify trends and crucial discussions in the audiovisual sector. In times of Blockchain, Streaming funding platforms, Big Data and other innovative technologies, we are constantly realizing the importance of connecting these concepts to a larger audience of professionals and discussing how important audience engagement is throughout the life of a film, from its development, financing to its distribution.

Programme

21nov

Panel

Reach, BrPlot

Mesa de Abertura - "Narrativas Decoloniais: Histórias e Audiências" com Ailton Krenak, Everlane de Moraes, Laís Bodanzky e Sébastien Onomo

7 PM

Espaço Itaú de Cinema

In partnership with Locarno Industry Academy and Spcine, this inaugural class details Sunshine Cinema’s methodologies and strategies for circulation and distribution. Sunshine Cinema is a distribution project carried out in four African countries which stands out for the curatorship of films screened through a network of mobilizing agents and exhibitors that prioritize the engagement and empathetic and active involvement of audiences also in distribution. The project helps to build film-loving communities and to form new audiences for local films.

Ailton Krenak

Ativista, escritor e professor

Everlane Moraes

director

Laís Bodanzky

Diretora, roteirista e produtora

Sébastien Onomo

Special Touch Studios (France)

Michel Carvalho

Screenwriter

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25nov

Panel

Reach

Estudo de Caso: Cabeça de Nêgo - experiências inovadoras de distribuição e design de audiências

7 PM

CPF/SESC

O filme "Cabeça de Nêgo", estreia no longa-metragem do cineasta Déo Cardoso, foi eleito melhor filme de 2021 pela Abraccine (Associação Brasileira de Crítica de Cinema) e pela APCA (Associação Paulista de Crítica de Arte) e premiado nos principais festivais e eventos do país. O filme também realizou ações de distribuição de impacto e design de audiência e foi contemplado pelo Göteborg Film Fund, na categoria Distribuição Inovadora. A mesa reunirá o diretor, a produtora, o fundo internacional e a equipe responsável pela distribuição e design de audiência para apresentar os resultados.