07oct
THE EVOLUTION OF AUDIENCE DESIGN
10 AM
Espaço Itaú de Cinema Augusta | Sala 3
A curadoria da primeira edição do “Reach” apresentou três eixos de discussão – Audiência, Conteúdo e Tecnologia – que buscaram formar uma base de reflexão sobre questões de audiência no mercado audiovisual.
A partir da perspectiva da audiência, a programação apresentou um olhar que abrange toda a cadeia, pois já não produzimos conteúdo para um público de duas décadas atrás. Produzimos conteúdo para um público que representa cada um de nós e o nosso dia a dia, onde o telefone celular é um assistente pessoal, onde falamos com nossos amigos através de redes sociais, onde os grupos de mensagens instantâneas e os áudios mudaram a maneira como a sociedade se comunica e se informa, onde as plataformas de conteúdo se multiplicam diariamente e o YouTube virou milhões de canais de televisão; onde já não lemos livros e jornais impressos, onde tudo é instantâneo e imediato.
Confira aqui a programação da 1ª edição!
2019 programme
07oct
AUDIENCE FROM THE BEGINNING
3 PM
Espaço Itaú de Cinema Augusta 4
07oct
MY FRENCH FILM FESTIVAL: LOCAL CONTENT FOR GLOBAL AUDIENCE
5 PM
Espaço Itaú de Cinema Augusta 4
How to reach a global audience for national content, with innovation and technology, bringing together the right partners and the best marketing tools available? Unique and without borders, a festival that in its 9th edition reached more than 10 million views in 200 countries. Films are subtitled in 11 languages and offered at special prices in partnership with more than 50 VOD platforms and on its website (myfrenchflmfestival.com). MyFrenchFilmFestival is an example of a very successful experience that reaches an enormous audience each year for French Films.
08oct
CURATION & RELEVANCE: CONNECTING & BUILDING AUDIENCE
3 PM
Espaço Itaú de Cinema Augusta 4
“Curatorship” and “relevance” are keywords to reach audiences and build successful paths for content. From film festivals to business-toconsumer models, how does one survive in such a competitive and oversupplied landscape? In a challenging scenario, where a large part of content consumption and information available are dynamically organized across multiple screens and innumerous platforms, curatorship, more than ever, provides the essential service to connect the public to the desired content. Amidst the huge existing supply, making content, channels and festivals relevant is the key to avoid the public’s dispersion and build an audience.
08oct
THE ROAD TO AUDIENCE INCLUDES DATA
5 PM
Espaço Itaú de Cinema Augusta 4
Technology favors connection with the audience. Artificial Intelligence, Big Data, Clustering, Audience Targeting, Social Impact Marketing, Curatorship, Storytelling, Market Places: a panorama of the most up-todate audience impact and content promotion marketing tools from the perspective of key players in the industry
09oct
WINDOWING AND RIGHTS: A BIG DEAL
5 PM
Espaço Itaú de Cinema Augusta 4
The dynamics of consumption in a multi-screen universe, detached from the physical space, creates the need to rethink traditional financing and commercialization models. The borders between distribution channels are not as defined and content relevance gains prominence in the negotiation. What are the trends and opportunities presented by this new order? How to gain investment returns while ensuring audience reach? A conversation among producers, distributors and sales agents with worldwide experience and their views of this scenario.
09oct
PRIVATE INVESTMENT AND STREAMING PLATFORMS FINANCING: AUDIENCE METRICS
5 PM
Espaço Itaú de Cinema Augusta 4
The expansion of the market through technological advance has broadened the possibilities of audiovisual content financing. A conversation about Private Funds, Cash Flow Production, Factoring and Financing through streaming platforms. How audience response to content can influence this kind of investment?
Sponsors and partners 2019
