The work of a festival programmer is often seen as a job that any cinephile would love to do – to discover films, create an identity through which a festival will present itself to a certain audience –, and festivals are definitely a space for the plurality of voices and artistic freedom. However, there are many challenges in the day-to-day of a programmer, not only in terms of the nature of the job itself (which is often a free-lance job, that must be combined with other works in the industry), but also in terms of the struggle to find new films and points of views, the need to deal with important matters such as representativeness, innovative ways of filming, new technologies etc. Anne Delseth, Susana Rodrigues e Cecilia Barrionuevo, three women with large experience in the field, will talk about these challenges. The professionals work as programmers at festivals such as Directors’ Fortnight at Cannes, Rotterdam and Mar del Plata, among others.