Paulo Pereira has over 16 years of experience in the film industry, having worked at Cinépolis, Cinemark and Warner Bros, as well as stints at Hewlett Packard, Dr Oetker, among others. Manager and advertiser with specialization in Statistics from FGV, Digital Marketing from Columbia University, Business Leadership from Harvard Business University, and Data Science & Analytics from Berkeley University. In 2019 he founded his own data-driven digital marketing and consumer relations company, Desbrava.