Ricardo Laganaro, partner and chief storytelling officer at Arvore Experiências Imersivas, created the entrance experience of Museu do Amanhã, 360-degree clips and videos with over 60 million views, and directed the VR doc "Step to the Line". The short film premiered at the 2017 Tribeca Film Festival and was cited by “Time” magazine as one of the top 5 films of the year for VR mobile. In 2018, he was one of the creators of the installation "Objects in mirror AR closer than they appear", listed in the "StoryScapes" category at Tribeca. He has already spoken at SXSW, CCXP and the UN General Assembly in 2017.