TorinoFilmLab, powered by Museo Nazionale del Cinema, is a yearround, international laboratory that supports emerging talents from all over the world – with a special attention to those working on 1st and 2nd fiction feature films – through training, development, funding and distribution activities. TFL runs several activities and offers various forms of support in each of these fields. The training initiatives ScriptLab, FeatureLab and SeriesLab run throughout the year. ScriptLab and FeatureLab reach their conclusive moment at the TorinoFilmLab Meeting Event in November during the Torino Film Festival, when projects and talents are presented to a selected group of producers, sales agents, distributors and other professionals from all over the world working in independent filmmaking. TorinoFilmLab also puts its pedagogical know-how and its wide network of experts to the service of external organizations by offering tailor-made workshops & lectures on demand, as we believe in the importance of spreading our knowledge, methodologies and good practices all over the world, extending the benefits of our work to our local partners and to the participants of their events, workshops, markets or festivals. To do so, we design customized training & development initiatives for international scriptwriters, directors, producers, etc., where the participants can benefit from TFL’s expertise and learn from high-profile professionals. We are very excited to be joining forces with BrLab to offer a workshop on Audience Design, a field where TorinoFilmLab has carried out a pioneering work in the last years, becoming a reference model for research and experimentation in Europe and in the rest of the world. The goal of the initiative is to create awareness among Brazilian professionals about the opportunities to connect with film audiences in a creative way, “thinking outside the box” and planning ahead already since the development stage of a project. The session will be carried out by 2 TFL Audience Design experts, who will work intensively on 3 fiction feature film projects together with the director, producer and sales agent or distributor of each film in order to identify their possible target audiences and come up with some first ideas of innovative strategies to engage them from pre-production onwards.
Audience Design: exploring connections between films and persons
With Greta Nordio and Marcelo Quesada
October 26, 6:30 pm, at Cinemateca Brasileira
Audience Design: exploring connections between films and persons Being film a communication medium, it requires a teller and a listener. Thinking about the audience from the early stages of development of a project can be really fruitful not only for its economical sustainability, but also because it can open very interesting dialogues and new artistic paths. Audience Design is a strategic and dynamic holistic process, specifically tailored to each project, that aims to ensure the best distribution for a film by targeting its right audience. It is an approach based on storytelling and experimentation. This lecture will explore the strategy of Audience Design, showing how others have implemented it successfully and how it could be a great tool for the development, production and distribution of any project.