As atividades do BrLab, de 05 a 27 de Novembro, serão anunciadas em 09 de Outubro

Programação 2020

30set

Panel

BrPlot

Maria Adelaide Amaral: São Tantas Histórias

21h

Transmissão ao vivo

A romancista e dramaturga Maria Adelaide Amaral dispensa apresentações. Na sua primeira live da pandemia, conversa com a roteirista Marta Nehring sobre as várias facetas de um talento que transita com a mesma eficiência narrativa do romance à telenovela.

Palestrantes

Maria Adelaide Amaral

dramaturga, romancista

Marta Nehring

roteirista e professora

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07oct

Panel

BrPlot

Master Class com Jorge Furtado

21h

Transmissão ao vivo

Jorge Furtado criou um aula especial para esta edição do BrPlot na qual investiga as origens das premissas narrativas. Entre sonhos e oráculos, a Master Class inédita tem dicas imperdíveis para a construção do roteiro com mediação de Gustavo Gontijo.

Palestrantes

Inscreva-se

15oct

Panel

BrPlot

Escrevendo e Vivendo com Humor

21h

Transmissão ao vivo

Alexandre Machado é hoje um dos maiores roteiristas brasileiros. Junto com sua companheira Fernanda Young revolucionou o humor da TV com séries que deixaram saudades. Alexandre conversa sobre sua obra e processo criativo com a atriz, diretora e escritora Maria Ribeiro.

Palestrantes

Alexandre Machado

roteirista e escritor

Maria Ribeiro

atriz e diretora

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21oct

Panel

BrPlot

Bacurau: Antes do filme era o roteiro

21h

Transmissão ao vivo

Os cineastas Kleber Mendonça Filho e Juliano Dornelles comentam o processo de escrita do roteiro de Bacurau, vencedor de uma dezena de prêmios internacionais, incluindo o Prêmio do Júri no Festival de Cannes. A conversa, conduzida pelo roteirista Thiago Dottori, aborda as etapas de desenvolvimento do projeto até se transformar nas imagens e sons que vemos na tela.

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28oct

Panel

BrPlot

Escrita Literária e Texto Audiovisual

21h

Transmissão ao vivo

Ana Paula Maia já era uma romancista consagrada quando foi convidada a desenvolver uma série para a Globoplay, Desalma, thriller sobrenatural recém estreado em 22/09. Na fronteira entre literatura e roteiro, Ana Paula conversa com o também escritor e roteirista Marcelo Rubens Paiva  sobre fontes de inspiração, processo criativo e projetos em desenvolvimento.

Palestrantes

Ana Paula Maia

escritora e roteirista

Marcelo Rubens Paiva

dramaturgo e roteirista

Inscreva-se

2019 programme

03oct

Panel

BrPlot

Opening – Panel 1 | The Screenwriter and the Audience

7:30 PM

Espaço Itaú de Cinema Augusta 4

Is it possible to think that some stories are more likely to reach a wide audience? Or is it all the work of great chance and luck? Or is the script not as relevant as the marketing budget? For this debate, we invited three experienced screenwriters who have written many popular works.

04oct

Panel

BrPlot

Panel 2 | Narrative Genres

3 PM

Espaço Itaú de Cinema Augusta 4

A central question serves as starting point for this panel: is there room in the Brazilian market to write gender narratives? What has been the experience of screenwriters who have written terror, thriller, action and even Brazilian superhero narratives? For this panel, we invited some of the most successful Brazilian writers of recent years.

04oct

Panel

BrPlot

Panel 3 | The Screenwriter's Rights

5 PM

Espaço Itaú de Cinema Augusta 4

An overview of Copyright Law in Brazil. Thiago Dottori, GEDAR vice president and ABRA counselor, along with lawyer and copyright specialist Paula Vergueiro, will talk about the current copyright situation in Brazil. Thiago will also talk about copyright in the world, especially in Europe, where he recently visited the SSA, SWISSIMAGE and SACD Managing Societies.

05oct

Panel

BrPlot

Panel 4 | Heads of Writter's Rooms

3 PM

Espaço Itaú de Cinema Augusta 4

Writers’ rooms are an increasingly common creative practice in the Brazilian audiovisual environment. Especially for series, episode creation has been happening collectively. But how do these rooms work, and what specifc role does the head screenwriter play? Should the head screenwriter continue to move along the production stages, or does his work end with the writing team's work? For this debate, we invited writers who have already led teams in series produced for different players.

05oct

Panel

BrPlot

Panel 5 | Real Characters, Fiction Stories

5 PM

Espaço Itaú de Cinema Augusta 4

What are the challenges faced and strategies used by screenwriters working on fction projects based on real people and stories? At the panel, writers who have several scripts based on real characters.

05oct

Panel

BrPlot

Panel 6 | Original Brazilian Stories

7 PM

Espaço Itaú de Cinema Augusta 4

Where have Brazilian screenwriters sought inspiration to create original and authentic projects? In a scenario where productions are growing in number and originality is increasingly sought, how have Brazilian screenwriters created fctional universes based on our references? Are there unexplored worlds? Is the universal at every corner? For this table, we invited screenwriters with recently released series and soap operas.

07oct

Panel

Reach

Panel 1 | The Evolution of Audience Design

10 AM

Espaço Itaú de Cinema Augusta | Sala 3

Audience Design emerged several years ago as a creative mindset to explore stronger connections between flms and audiences during promotional stages. It was the moment where the main conversation was about transmedia and streaming platforms didn't have originals. A lot has changed since then, and amid an evolving market, what should Audience Design become?

07oct

Panel

Reach

Panel 2 | Audience From The Begnning

3 PM

Espaço Itaú de Cinema Augusta 4

A dialogue between funds and institutions that support, fnance and participate in the fnancing and development of audiovisual projects. How do such organizations assess the importance of audience building since the projects’ early stages, and what is their vision and proposal for audience building initiatives? How can they contribute to generate relevance and provide effective strategies for their producers and content?

07oct

Panel

Reach

Panel 3 | My French Film Festival: Local Content For Global Audience

5 PM

Espaço Itaú de Cinema Augusta 4

How to reach a global audience for national content, with innovation and technology, bringing together the right partners and the best marketing tools available? Unique and without borders, a festival that in its 9th edition reached more than 10 million views in 200 countries. Films are subtitled in 11 languages and offered at special prices in partnership with more than 50 VOD platforms and on its website (myfrenchflmfestival.com). MyFrenchFilmFestival is an example of a very successful experience that reaches an enormous audience each year for French Films.

08oct

Panel

Reach

Panel 4 | Curation & Relevance: Connecting & Building Audience

3 PM

Espaço Itaú de Cinema Augusta 4

“Curatorship” and “relevance” are keywords to reach audiences and build successful paths for content. From flm festivals to business-toconsumer models, how does one survive in such a competitive and oversupplied landscape? In a challenging scenario, where a large part of content consumption and information available are dynamically organized across multiple screens and innumerous platforms, curatorship, more than ever, provides the essential service to connect the public to the desired content. Amidst the huge existing supply, making content, channels and festivals relevant is the key to avoid the public’s dispersion and build an audience.

08oct

Panel

Reach

Panel 5 | The Road to Audience Icludes Data

5 PM

Espaço Itaú de Cinema Augusta 4

Technology favors connection with the audience. Artifcial Intelligence, Big Data, Clustering, Audience Targeting, Social Impact Marketing, Curatorship, Storytelling, Market Places: a panorama of the most up-todate audience impact and content promotion marketing tools from the perspective of key players in the industry

09oct

Panel

Reach

Panel 6 | Windowing and Rights: A Big Deal

5 PM

Espaço Itaú de Cinema Augusta 4

The dynamics of consumption in a multi-screen universe, detached from the physical space, creates the need to rethink traditional fnancing and commercialization models. The borders between distribution channels are not as defned and content relevance gains prominence in the negotiation. What are the trends and opportunities presented by this new order? How to gain investment returns while ensuring audience reach? A conversation among producers, distributors and sales agents with worldwide experience and their views of this scenario.

09oct

Panel

Reach

Panel 7 | Private Investment and Streaming Platforms Financing: Audience Metrics

5 PM

Espaço Itaú de Cinema Augusta 4

The expansion of the market through technological advance has broadened the possibilities of audiovisual content financing. A conversation about Private Funds, Cash Flow Production, Factoring and Financing through streaming platforms. How audience response to content can influence this kind of investment?