Over the past few years, the audiovisual industry has been increasingly affected by the daily transformation in consumption. Especially in 2020, when the onset of the Covid-19 pandemic not only transformed our lives, but also accelerated some transitions in audiovisual consumption habits, which are truly impacted by data generated by different technologies and platforms.

We are currently experiencing a deep ongoing transformation in the way we see and understand our audiences; therefore, it would not be possible to invest in future films without considering their audiences and impact in a society increasingly involved, engaged and used to consuming audiovisual works of different types on multiple screens and windows.

In 2020, BrLab will for the second time promote the seminar "Reach – Audience Aspects", which includes in its programming means to connect digital consumption concepts and technologies with the consumption of audiovisual products, with a special focus on the lessons learned in 2020, when the Covid-19 pandemic has strongly affected the economic logic of distribution windows and the symbolic and visual engagements through which consumers digitally relate to the available audiovisual content.

The importance of understanding how some of these concepts affect the trajectory of an audiovisual product, based on the expectation of engagement of its audience throughout its life, from development to distribution, will be the focus of several lectures and discussions.

The 1 st edition of Reach was held in 2019 in partnership with Projeto Paradiso. Check here the first edition’s PROGRAMMING! This year, the 2 nd edition will take place on November 5- 27, as part of BrLab’s programming!

2019 programme

07oct

Panel

Reach

Panel 1 | The Evolution of Audience Design

10 AM

Espaço Itaú de Cinema Augusta | Sala 3

Audience Design emerged several years ago as a creative mindset to explore stronger connections between flms and audiences during promotional stages. It was the moment where the main conversation was about transmedia and streaming platforms didn't have originals. A lot has changed since then, and amid an evolving market, what should Audience Design become?

07oct

Panel

Reach

Panel 2 | Audience From The Begnning

3 PM

Espaço Itaú de Cinema Augusta 4

A dialogue between funds and institutions that support, fnance and participate in the fnancing and development of audiovisual projects. How do such organizations assess the importance of audience building since the projects’ early stages, and what is their vision and proposal for audience building initiatives? How can they contribute to generate relevance and provide effective strategies for their producers and content?

07oct

Panel

Reach

Panel 3 | My French Film Festival: Local Content For Global Audience

5 PM

Espaço Itaú de Cinema Augusta 4

How to reach a global audience for national content, with innovation and technology, bringing together the right partners and the best marketing tools available? Unique and without borders, a festival that in its 9th edition reached more than 10 million views in 200 countries. Films are subtitled in 11 languages and offered at special prices in partnership with more than 50 VOD platforms and on its website (myfrenchflmfestival.com). MyFrenchFilmFestival is an example of a very successful experience that reaches an enormous audience each year for French Films.

08oct

Panel

Reach

Panel 4 | Curation & Relevance: Connecting & Building Audience

3 PM

Espaço Itaú de Cinema Augusta 4

“Curatorship” and “relevance” are keywords to reach audiences and build successful paths for content. From flm festivals to business-toconsumer models, how does one survive in such a competitive and oversupplied landscape? In a challenging scenario, where a large part of content consumption and information available are dynamically organized across multiple screens and innumerous platforms, curatorship, more than ever, provides the essential service to connect the public to the desired content. Amidst the huge existing supply, making content, channels and festivals relevant is the key to avoid the public’s dispersion and build an audience.

08oct

Panel

Reach

Panel 5 | The Road to Audience Icludes Data

5 PM

Espaço Itaú de Cinema Augusta 4

Technology favors connection with the audience. Artifcial Intelligence, Big Data, Clustering, Audience Targeting, Social Impact Marketing, Curatorship, Storytelling, Market Places: a panorama of the most up-todate audience impact and content promotion marketing tools from the perspective of key players in the industry

09oct

Panel

Reach

Panel 6 | Windowing and Rights: A Big Deal

5 PM

Espaço Itaú de Cinema Augusta 4

The dynamics of consumption in a multi-screen universe, detached from the physical space, creates the need to rethink traditional fnancing and commercialization models. The borders between distribution channels are not as defned and content relevance gains prominence in the negotiation. What are the trends and opportunities presented by this new order? How to gain investment returns while ensuring audience reach? A conversation among producers, distributors and sales agents with worldwide experience and their views of this scenario.

09oct

Panel

Reach

Panel 7 | Private Investment and Streaming Platforms Financing: Audience Metrics

5 PM

Espaço Itaú de Cinema Augusta 4

The expansion of the market through technological advance has broadened the possibilities of audiovisual content financing. A conversation about Private Funds, Cash Flow Production, Factoring and Financing through streaming platforms. How audience response to content can influence this kind of investment?